Keyword Basics Part 1: How search engines work by Ken McGaffin, 28 May 2010
One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. This is Part 1 of Ken McGaffin's Keyword Basics series
Website owners may well be in awe of the 'black arts' of search engine optimization or puzzled by the complexity of it all. If they're unlucky they will have paid out money to some snake oil salesman guaranteeing to get them to the top of Google's search rankings in 48 hours - and been sorely disappointed with the lack of traffic that results.
Most search engine optimizers are highly ethical, professional people but they do tend to keep their cards close to their chest.
The big secret is there is no big secret.
Read the rest of Ken's article here.
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