Monday, June 21, 2010

No More Internet Marketing Secrets: Keyword Research Strategies

No More Internet Marketing Secrets: Keyword Research Strategies

On Page Search Engine Optimization!

Another update from SEOBook:

On-Page SEO

A Ranking Dropkick From Google ... From #1 to #1,000 :(

In November of 2003 Google did a major update to their search relevancy algorithms, which was known in the SEO community as the Florida update. That update marked the day that SEO became hard. Prior to that point in time, on page optimization tips from many SEOs would have sounded something like this "use your keywords heavily everywhere." But that update changed how on-page-optimization works.

"Over Optimized" = Spammy

Keyword density is an ineffective measure of relevancy, so excessive repetition is not an effective SEO strategy. Many (formerly top ranked) pages and sites that use keywords too aggressively end up getting completely filtered out of the search results.

Google's Matt Cutts described the type of pages that disappeared in this video: Click here to see more!

Monday, June 14, 2010

Keyword Research Strategies

Keyword Research Strategies

Use the Most Relevant Keywords

Yesterday we discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable to your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to rank for the word dentist. Why? 99% of the people searching for that phrase do not live near Chicago, and are irrelevant prospects. What you would want to rank for, if you were a Chicago dentist, would be things like

Chicago dentist Chicago dentists dentist in Chicago

Understanding Searcher Intent (read more here)

Tuesday, June 1, 2010

How Search Engines Work

Keyword Basics Part 1: How search engines work by Ken McGaffin, 28 May 2010

One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. This is Part 1 of Ken McGaffin's Keyword Basics series

Website owners may well be in awe of the 'black arts' of search engine optimization or puzzled by the complexity of it all. If they're unlucky they will have paid out money to some snake oil salesman guaranteeing to get them to the top of Google's search rankings in 48 hours - and been sorely disappointed with the lack of traffic that results.

Most search engine optimizers are highly ethical, professional people but they do tend to keep their cards close to their chest.

The big secret is there is no big secret.

Read the rest of Ken's article here.