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Tuesday, May 24, 2011
Thursday, May 5, 2011
Monday, October 18, 2010
Direct Selling and Blogger Moms…How Can We Work Together?
Direct Selling and Blogger Moms…How Can We Work Together?
I think this is a really great article on how to increase your sphere of influence out there on the internet. Take the time to find the right blog sites and get to know the blog host. Once you get to know the host and understand the purpose of the blog, you can decide how to present your opportunity and/or product via product reviews, contests, etc.
I urge you to connect with Jennifer Fong to receive updates from her blog on Social Media Marketing. She's very open with valuable, useful information as it relates to Direct Sellers.
I think this is a really great article on how to increase your sphere of influence out there on the internet. Take the time to find the right blog sites and get to know the blog host. Once you get to know the host and understand the purpose of the blog, you can decide how to present your opportunity and/or product via product reviews, contests, etc.
I urge you to connect with Jennifer Fong to receive updates from her blog on Social Media Marketing. She's very open with valuable, useful information as it relates to Direct Sellers.
Tuesday, September 21, 2010
Shaklee Independent Distributor
September 21, 2010
Ten Ways To Increase Your Twitter Followers:
1. Explain to your followers what retweeting is and encourage them to retweet your links. Retweeting pushes your @username into foreign social graphs, resulting in clicks back to your profile. Track your retweets using retweetisthttp://retweetist.com/.
2. Fill out your bio. Your latest tweets and @replies don’t mean much to someone that doesn’t know you. Your bio is the only place you have to tell people who you are. Also, your bio is displayed on Twitter’s Suggested Users page. Leaving it blank or non-descriptive doesn’t encourage people to add you.
3. As @garyveehttp://twitter.com/garyvee says, “link it up.” Put links to your Twitter profile everywhere. Link it on your Digg, LinkedIn, Facebook, blog, email signature, and everywhere else you live online. Also, check out the great feedburner-like badges from TwitterCounter for your blog.
4. Tweet about your passions in life and #hash tag them. Quality content coupled with an easy way to find it never fails. If others enjoy your content, they’ll add you. Learn more about #hash tagging here
5. Bring your twitter account into the physical world. Every time I give a talk, speak on a panel, shoot a podcast, present slides, or hand out business cards, I figure out a way to broadcast or display my twitter account.
6. Take pictures. Pictures are heavily retweeted/spread around. This one from US Airways Flight 1549 has been viewed 350,000+ times. For mobile pics use iPhone apps such as Tweetie or Twitterific , both which support on the go uploading.
7. Start a contest. @jasoncalacanis offered a free macbook air if he reached the #1 most followed spot. That never happened, but Jason added thousands of followers…brilliant.
8. Follow the top twitter users and watch what they tweet. Pay attention to the type of content they sent out and how they address their audiences.
9. Reply to/get involved in #hash tag memes. search.twitter.com lists the hot ‘trending topics. Look for the #hash topics and jump in on the conversation (see #4 for links to #hash instructions).
10. Track your results. TwitterCounter will show you how many new users you’re adding per day and Qwitter will email you when someone unfollows you after a tweet.
Wednesday, September 1, 2010
I haven't forgotten you!
I'm working on several projects simultaneously, but you can pull updates from my PWS at leightest.myshaklee.com or my facebook account - I try to update it daily!
Just friend me - leigh bordelon!
Just friend me - leigh bordelon!
Monday, August 2, 2010
Using the internet to market your business
I'm often asked about using the internet to build your business. Lots of folks say "Hey, that's a great idea! I'll never have to leave home!" and others say "There's nothing good on the internet. Bah!"
In reality, for the Shaklee Distributor, it's more of a middle ground kinda thing. Let's be honest - if you build so much traffic to your site that you get thousands of hits a day, you'll be ovewhelmed by people that you have to train, follow up with etc. You will be lucky to get business from and/or retain even 1%. If you NEVER use the internet, you'll miss out on customers and prospects who do use the internet. The best thing I can tell you is to try to find some balance. It's good to direct traffic to your site - that way you can engage with people you'd never meet with "in real life" - off of the internet. I suppose it's a good thing it takes time to learn how to use internet marketing, build links and your page rank and all that...it gives you time to prepare for volume, learn from your mistakes (without blowing anything up) and find all the places you can streamline your efforts.
So, if you're going to use the net, where do you start?
1. Create an online presence. Something that talks about you, your specialty, and why someone should want to work with you. Sell yourself!
2. Sign up for some share accounts. Social Media has a ton of sites that you can join to share information with the great, unwashed masses. :D
3. Set up your auto-responder emails - have those in place before you publish your site.
4. Create some page where you provide useful information...whether it's an article, observations and thoughts on an article posted elsewhere, something you thought up all by yourself...content is key. Creating a page is easier than you think and less expensive - find a free one! You can also do what I'm doing - using one of my PWS pages.
5. Ask EVERY SINGLE PERSON YOU KNOW to share your article page on facebook, twitter, and the myriad of other share sites there are. Ask them to email it to their contact lists so that you get visits to that site. If anyone who visits your site has their own site, visit it - comment, see if it's appropriate for a link exchange.
6. Make sure you always provide a means by which someone can contact you. Email (not associated publicly to your street address - let's be careful, kids) or phone (again, not publicly associated to your street address), if they can't reach you, you can't develop a rapport with them. Have your "interview" questions ready...you need to know what they want before you can help them!
7. Find sites that will do a link exchange or even just link to your site without you linking to theirs. Search engines like that. How do you do it? Search the internet for content that is related to your article/content but not in competition with it. You can read more about link building here.
Note: If there is term in this article you don't understand, google it.
Good luck!
In reality, for the Shaklee Distributor, it's more of a middle ground kinda thing. Let's be honest - if you build so much traffic to your site that you get thousands of hits a day, you'll be ovewhelmed by people that you have to train, follow up with etc. You will be lucky to get business from and/or retain even 1%. If you NEVER use the internet, you'll miss out on customers and prospects who do use the internet. The best thing I can tell you is to try to find some balance. It's good to direct traffic to your site - that way you can engage with people you'd never meet with "in real life" - off of the internet. I suppose it's a good thing it takes time to learn how to use internet marketing, build links and your page rank and all that...it gives you time to prepare for volume, learn from your mistakes (without blowing anything up) and find all the places you can streamline your efforts.
So, if you're going to use the net, where do you start?
1. Create an online presence. Something that talks about you, your specialty, and why someone should want to work with you. Sell yourself!
2. Sign up for some share accounts. Social Media has a ton of sites that you can join to share information with the great, unwashed masses. :D
3. Set up your auto-responder emails - have those in place before you publish your site.
4. Create some page where you provide useful information...whether it's an article, observations and thoughts on an article posted elsewhere, something you thought up all by yourself...content is key. Creating a page is easier than you think and less expensive - find a free one! You can also do what I'm doing - using one of my PWS pages.
5. Ask EVERY SINGLE PERSON YOU KNOW to share your article page on facebook, twitter, and the myriad of other share sites there are. Ask them to email it to their contact lists so that you get visits to that site. If anyone who visits your site has their own site, visit it - comment, see if it's appropriate for a link exchange.
6. Make sure you always provide a means by which someone can contact you. Email (not associated publicly to your street address - let's be careful, kids) or phone (again, not publicly associated to your street address), if they can't reach you, you can't develop a rapport with them. Have your "interview" questions ready...you need to know what they want before you can help them!
7. Find sites that will do a link exchange or even just link to your site without you linking to theirs. Search engines like that. How do you do it? Search the internet for content that is related to your article/content but not in competition with it. You can read more about link building here.
Note: If there is term in this article you don't understand, google it.
Good luck!
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