July 13, 2010
Learned something new for social media.
Distributors; encourage your customers to put up facebook posts and tweet about you, your service and your products!!
Find a blog site that reviews products and ask them to review one of your products, then post that review!
All of these comments and posts will create indexed pages for search engines, buzz about you to your friends' friends and blogger followers!
Tuesday, July 13, 2010
Monday, June 21, 2010
On Page Search Engine Optimization!
Another update from SEOBook:
On-Page SEO
A Ranking Dropkick From Google ... From #1 to #1,000 :(
In November of 2003 Google did a major update to their search relevancy algorithms, which was known in the SEO community as the Florida update. That update marked the day that SEO became hard. Prior to that point in time, on page optimization tips from many SEOs would have sounded something like this "use your keywords heavily everywhere." But that update changed how on-page-optimization works.
"Over Optimized" = Spammy
Keyword density is an ineffective measure of relevancy, so excessive repetition is not an effective SEO strategy. Many (formerly top ranked) pages and sites that use keywords too aggressively end up getting completely filtered out of the search results.
Google's Matt Cutts described the type of pages that disappeared in this video: Click here to see more!
Monday, June 14, 2010
Keyword Research Strategies
Keyword Research Strategies
Use the Most Relevant Keywords
Yesterday we discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable to your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to rank for the word dentist. Why? 99% of the people searching for that phrase do not live near Chicago, and are irrelevant prospects. What you would want to rank for, if you were a Chicago dentist, would be things like
Chicago dentist Chicago dentists dentist in Chicago
Understanding Searcher Intent (read more here)
Tuesday, June 1, 2010
How Search Engines Work
Keyword Basics Part 1: How search engines work by Ken McGaffin, 28 May 2010
One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them. This is Part 1 of Ken McGaffin's Keyword Basics series
Website owners may well be in awe of the 'black arts' of search engine optimization or puzzled by the complexity of it all. If they're unlucky they will have paid out money to some snake oil salesman guaranteeing to get them to the top of Google's search rankings in 48 hours - and been sorely disappointed with the lack of traffic that results.
Most search engine optimizers are highly ethical, professional people but they do tend to keep their cards close to their chest.
The big secret is there is no big secret.
Read the rest of Ken's article here.
Thursday, April 29, 2010
Free Web Banner Creator
Create Free Web Banners!
April 21. 2010
I wanted to share this amazing website, where you can make your own banners for iTrack. I like it because you can create your own custom hyperlink-able images with text and everything! Go on - get creative!
Tips: Once you create your banner, use the update banner button to show your changes. Once you've finished, use the Get Codes button to download the Code for webpages/blogs/Myspace. Use the HTML link (pws) or Source code to paste the banner into the page.
March 9, 2010
iTrack training at 10 am pst. Importing contacts and an open call.
Training in Memphis is Sold Out!
Thursday February 25, 2010
Social Media Revolution
What are you doing to get involved in social media marketing? Take a look at this video - I promise you WILL get Fired Up!
Wednesday February 10th
If you attended my iTrack training class in Bellingham, Wa last week, please take a moment to take this quick survey!
Tuesday, January 26th
Blogging
If you are going to create a blog for business purposes, here are some questions you'll need to answer before you get started:
- Who are you? What is your online presence?
- Who is your audience?
- What is your blog's unique selling point?
- What traffic building solutions will give you the best return on your investment (your time is money!!)
- How are you going to convert casual blog readers into loyal subscribers?
You can find the answers to these questions and more just by 'googling' these questions. Chris Garrett also has a great looking book to help you if you're interested.
Saturday, January 23
Just finished my presentation at Future Masters on Building your business online. Feel free to take a look at the powerpoint. Click the link, then scroll to the bottom of the page and download!
Wednesday, December 9, 2009
Twitter and your business!
Do you want to use Twitter effectively to market your business? Here are some simple rules to follow:
1. Don't spam! only 1 or 2 out of 10 tweets should be about your business!
2. Create your online presence - your profile should show a well-rounded person, not a one-noter!
3. Include hyperlinks! Every tweet should link back to a site, whether it's a blog, a pws or an article on which you are commenting!
4. tr.im - use it to trim your long URL into something short - that way you have more characters to use in your tweet! www.tr.im.
5. Make sure your url is in your profile!
6. Cross promote your tweets to your blog! Cross promote your blog to twitter and facebook!
7. Use KEYWORDS in your tweets - www.spacky.com is a great place to figure out how to say what you wanna say!
8. hashtags - use them to categorize your tweets - that makes it easier for folks to find you in twitter! if you don't know what they are GOOGLE it! hashtag.org
9. Search.twitter.com - search for conversations to join!
10. Make the other 8 or 9 posts out of every ten interesting - post some boudreaux and thibodeaux jokes!
1. Don't spam! only 1 or 2 out of 10 tweets should be about your business!
2. Create your online presence - your profile should show a well-rounded person, not a one-noter!
3. Include hyperlinks! Every tweet should link back to a site, whether it's a blog, a pws or an article on which you are commenting!
4. tr.im - use it to trim your long URL into something short - that way you have more characters to use in your tweet! www.tr.im.
5. Make sure your url is in your profile!
6. Cross promote your tweets to your blog! Cross promote your blog to twitter and facebook!
7. Use KEYWORDS in your tweets - www.spacky.com is a great place to figure out how to say what you wanna say!
8. hashtags - use them to categorize your tweets - that makes it easier for folks to find you in twitter! if you don't know what they are GOOGLE it! hashtag.org
9. Search.twitter.com - search for conversations to join!
10. Make the other 8 or 9 posts out of every ten interesting - post some boudreaux and thibodeaux jokes!
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